About Us

Welcome to Roseabella!
We are committed to bringing you a one-of-a-kind boutique experience!
I travel to LA & across the country to hand-pick quality and comfortable pieces.

I started Roseabella in January 2019 in the basement of my home.
We now operate out of a 3,300 sq. ft. storefront/warehouse in Watertown, SD!

We've come a long way, and we are so grateful!

Our mission at Roseabella is to empower ALL women.
We carry Sizes S-3XL.

Our Story
My husband, Austin, and I adopt rescue dogs.
Many of them are seniors and/or have special needs. Our current pack is everything from diaper-wearing, blind, diabetic, and toothless.

Austin thought it would stop at three, but I had other plans.

We have 5 rescue dogs consistently in our home.
Rosie was number 4.
She was the dog who spoke to my heart. An older pup with a spunky & feisty personality, she loved me more than anything.
I was her human.
She was neglected and abused after her owner passed away & she lost all trust in people—until I came along.

We had a special bond.
Every day would start with me singing our Good Morning song & Rosie howling right along with me.
She had a zest for life that was unmatched.

Rosie was diagnosed with cancer in 2017 & my life was forever changed.

I watched her bravely battle through the toughest of days.
This was the same time I was learning how to grow this business. I knew if she could fight cancer with such courage, I could do hard things too.

She inspired me every single day, and she continued to be her spunky self right until the very end.

Roseabella is more than just a name for our business.
It’s so deeply rooted into who we are and what we stand for, and everyone needs to know our story—Our Why.

Thank you for being a part of our Roseabella community.
We love and appreciate all of you more than you know.

Brittany Petrik + Roseabella Team